We are a full service qualitative and quantitative market research agency.
While we are used to dealing with national and international companies who understand the value of research, we also want to bring market research to businesses that may not have considered it before. So, while not wanting to teach anyone to suck eggs, here are two terms that may help when reading this site:
Qualitative research: Involves speaking to groups (Focus groups) and/or individuals in depth to get a strong understanding of our client’s issues. These may be consumers, dealers or trade experts.
Quantitative research: This is putting numbers to the issues, where qualitative will tell us what people feel, quantitative will give a strong pointer to how many people think or feel one thing or another.